Don’t be evil, be a good UX Designer

#Dont_be_evil
Be a good #UXdesigner
Each time you get a notification🔔, you feel happy — your brain releases a little bit of dopamine. So, you wait a little while and you check your phone again, hoping for the same result and reinforcing the addictive behavior loop.

Modern apps and games often feature ‘hook cycles’ — patterns of response and reward that aim to draw you in and make you addicted to the product.

This isn’t an accident. Many modern products, especially social media, are designed to be addictive, and keep you on their platform as long as possible.

All of these addictive products were designed by normal people working in normal companies and they had a choice, and they prioritize the company over the user.

So creating the urge 🚨 for the use of a product reflects the false importance of the value provider by the product and also manipulates users and fools them into making decisions that aren’t necessarily right but benefit the company.

Companies are trying to get users’ attention by pushing notifications and marketing emails ✉️, but when this action becomes an obligation that is not good.

It’s important to have a good level of trust between you and your users and aiming for this objective by taking their freedom isn’t the best plan to do so, do not aim for short terms, you have great power, use it for good.

--

--

--

User Experience Designer: "more enjoyable experience for our clients isn't just a requirement but a responsibility."

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

What Makes a Good Sprint Facilitator?

How solving our biggest customer complaint at Blinkist led to a 23% increase in conversion

Books. Key ideas. In 15 mins. How your free trial works. Trial started screens.

Project Spotlight: Old Indian Trunk

VIVITA Design Sprint — cracking open the designer’s toolbox

Figma’s Dark Side

Guest Post: Hardwood Flooring Options

5 INNOVATIVE RECYCLABLE MATERIALS FOR SUSTAINABLE ARCHITECTURE

I asked people what they wanted, and it wasn’t “Faster Horses”

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Othmane Agoumi

Othmane Agoumi

User Experience Designer: "more enjoyable experience for our clients isn't just a requirement but a responsibility."

More from Medium

Design Sprint | Portfolio | Personal Branding | Usability Heuristics| Dropbox Redesign

10 Tips for Better Signup / Login UX

My journey towards design thinking

Alta Flora — Client Project — 3 weeks — Group Project (4 people)