Don’t be evil, be a good UX Designer
Be a good #UXdesigner
Each time you get a notification🔔, you feel happy — your brain releases a little bit of dopamine. So, you wait a little while and you check your phone again, hoping for the same result and reinforcing the addictive behavior loop.
Modern apps and games often feature ‘hook cycles’ — patterns of response and reward that aim to draw you in and make you addicted to the product.
This isn’t an accident. Many modern products, especially social media, are designed to be addictive, and keep you on their platform as long as possible.
All of these addictive products were designed by normal people working in normal companies and they had a choice, and they prioritize the company over the user.
So creating the urge 🚨 for the use of a product reflects the false importance of the value provider by the product and also manipulates users and fools them into making decisions that aren’t necessarily right but benefit the company.
Companies are trying to get users’ attention by pushing notifications and marketing emails ✉️, but when this action becomes an obligation that is not good.
It’s important to have a good level of trust between you and your users and aiming for this objective by taking their freedom isn’t the best plan to do so, do not aim for short terms, you have great power, use it for good.